UX for Web: Design Principles and Strategies

Fri, 31 May, 2019, 10:00 AM - 5:00 PM (GMT+8)
PIXEL 10 Central Exchange Green Singapore 138649 (Seminar Room, Level 2)

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Please note that all the places for this masterclass have all been taken up. You may register to be part of the Waitlist, and as soon as we confirm any withdrawals from the masterclass, we’ll keep you posted on availability. Thank you.


Part of a core team, and currently involved in a web-based UI/UX project?

This masterclass aims to help companies develop customer-centric products, through an applied understanding of user profiling, key UI/UX principles, Lean UX, and wireframing techniques + tools.

A positive and effective user experience is crucial to the success of a business. Learn about developing user personas for your projects, and framing your design strategies with them in mind. This masterclass will also introduce key UI/UX principles such as: consistency in design patterns, effective navigation and layout, color and typography, and responsive design. You’ll also get to learn about Lean UX and wireframing techniques, and be introduced to the appropriate software tools.


9:30am – 10:00am   Registration

10:00am – 10:10am   Introduction to PIXEL

10.10am – 12:00noon  User profiling – understanding user personas

12noon – 1:00pm   Lunch Break

1:00pm – 2:30pm   UX Design principles and strategies:
  • Consistency in design patterns
  • Effective navigation and layout
  • Color and Typography
  • Responsive Design

2:30pm – 3:00pm  Tea Break
3:00pm – 5:00pm   Lean UX and Wireframing techniques + tools:
  • Implementing UI design strategies + appropriate tools
This workshop is organised by PIXEL and facilitated by EY Digital.

About EY Digital


At EY, we believe that digital transformation is there to unlock human potential, and accelerate new and better ways of working.
The experience of our trusted, diverse teams and alliances connected across the whole business ecosystem makes us well placed to help you transform your entire business. The depth and breadth of capability means we can effect change from every angle, enhancing the potential of the workforce, customers and stakeholders.
We are already seeing the human impact that this approach can make: How customers’ experiences can become richer and more personalized through data-led insights; how trust can be built by using blockchain to bring transparency to industry and how talent can be liberated and opportunities created with the application of AI. This is how we are answering tomorrow’s questions today.
We believe that to be truly creative in digital it is necessary to bring together the disciplines of consultancy, marketing and technology. The EY team focuses on delivering engaging and effective digital experiences. Our multi-award winning digital consultancy helps businesses and governments make living, working, interacting, and trading easier, more effective, and more enjoyable for everyone.
The digital experiences we build play a critical role in delivering products and services to customers, citizens partners and employees. It goes beyond one touchpoint – it is sum of all experiences that users have across multiple devices.

Please register for this masterclass using the link above. As limited space is available for this masterclass, PIXEL will evaluate applications, and a confirmation will be sent to eligible participants shortly. Priority will be given to applicants who are part of the core team working on UI/UX projects involving web-based interfaces. Please limit registrations to 2 pax per company.

UX for Web: Design Principles and Strategies

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