Usability Testing for Digital Products
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How do users interact with your digital product, and what experience do they get when completing certain tasks? Join us for this workshop to learn how you can structure and conduct usability testing for your needs.
Having an understanding of the user experience research process is the first step towards conducting an actual user testing study. User testing studies can help designers discover and address usability issues, which could result in better experiences and a higher sales conversion. Come and join us at this event to learn how you can conduct usability testing for your digital products.
Participants will get to learn about the benefits of user-testing through case studies, how they can structure the research process, conducting interviews, sourcing for interview participants, structuring interview questions, etc. Participants will also be introduced to eye tracking, and metrics such as fixation sequences, gaze points and heat maps.
1.45pm – 2.00pm Registration
2.00pm – 2.15pm Opening Introduction to PIXEL
2.15pm – 4.00pm Usability Testing for digital products: Planning Usability Studies, Design of Participants Screener, Task Scenarios
4.00pm – 4.15pm Tea Break
4.15pm – 6.00pm Demo and Hands-on exercise
This workshop is facilitated by UX Consulting
NEW! Usability Testing Lab at PIXEL
Usability testing involves observing real users as they attempt to complete given tasks. PIXEL has a new Usability Testing Lab for companies to organise usability testing interviews, to gather quantitative and qualitative feedback on the effectiveness, efficiency, and user satisfaction. This workshop will give you insights on conducting your own usability testing interviews. Following which, do enquire with us on booking the facilities for your use!