Transforming the future through UX

Thu, 19 Sep, 2019, 6:00 PM - 9:00 PM (GMT+8)
PIXEL 10 Central Exchange Green Singapore 138649 (Seminar Room, Level 2)

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The future is Digital. A delightful UX is the new standard for creating that unique competitive advantage, and building great customer loyalty. Digital platforms that have UX dialled-in, have a way of being so frictionless and intuitive. But it all starts with the customer in mind, and taking a design mind-set in the journey of product innovation.
In the build-up to the UXSEA Summit 2019, PIXEL and UXSEA Society are collaborating to bring you this UX thought leadership session. Join us at this session to network and hear from leading local practitioners in UX Design sphere. Find out more about design methodologies for product innovation, UX insights, as well as actual case studies.
Participants will also get an exclusive 20% discount to attend the UXSEA Summit 2019, a 2-day Summit happening on 19th – 20th Nov at the Stephen Riady Auditorium @ NTUC Center. The UXSEA Summit 2019 is a unique UX Design event bringing UX enthusiasts together from all over Southeast Asia. For more details on the UXSEA Summit 2019, do check out:
(Promo Code will be sent via email to participants following this event on 19th Sep 19).
Come and join us to find out about Transforming the future through UX!


6:00pm – 7:00pm Registration + Dinner
7:00pm – 7:10pm Opening Remarks
7:10pm – 7:40pm A World Without UX – Darren Ng, Senior Consultant, Foolproof
7:40pm – 8:10pm Integrating Design Thinking, Lean and Agile For Product Innovation – Irina Chiew, Product Innovation Lead, ThoughtWorks​
8.10pm – 8.40pm Driving organisational change through Design – Vasu Kolla, Transformation Lead, PebbleRoad

Darren - Senior Consultant, Foolproof.
Darren is a Senior Consultant in Foolproof’s Strategy, Insight and Consulting practice, where his work centers around leading the delivery of insight that helps clients make better business decisions, usually by making better human decisions. A sense-maker and storyteller, he loves finding and shaping the narratives that enable people to make sense of complexity on their own.

Over the course of his career, he’s seen how design can meaningfully shape creative energy in teams and organisations, but to get there we often have to unblock the misalignment and resistances that exist in culture and in people. His current career exploration: what lives in the intersection of human-centric design and organizational development, and can it achieve better outcomes for the people we serve?

Irina Chiew - Product Innovation Lead, ThoughtWorks
Irina is a Product Innovation Lead at ThoughtWorks with 14 years of experience in product strategy, interaction and experience design. She has helped global brands including HSBC, Barclays, Nike, Aviva, AKQA and Sapient/Razorfish in innovating and creating superior customer experiences. She has  partnered with clients to solve many complex design challenges with pragmatic yet elegant solutions and products. Her expertise lies in defining product strategies, crafting compelling interfaces and designing seamless experiences across complex ecosystems.

Vasu Kolla - Transformation Lead, PebbleRoad
Vasu heads product teams at PebbleRoad a strategy and design consultancy in Singapore. He works with C level at traditional organisations to plan and execute digital transformation initiatives. Vasu's areas of expertise lie in product management, organisation design and agile ways of working. He is passionate about using design-led approaches for business transformation.
PIXEL is a 25,000 sqf innovation space at One North that provides the Infocomm and Media (ICM) industry with facilities, expertise and programmes to ideate, experiment and build customer-centric digital experiences for the future.
PIXEL has a new Usability Testing Lab for companies to organise usability testing interviews, to gather quantitative and qualitative feedback on the effectiveness, efficiency, and user satisfaction. Do enquire with us on booking the facilities for your use! Click here to find out more about PIXEL’s UI/UX programmes.

The Mission of UXSEA Society is to build and add value to the people of SouthEast Asia region in an Inclusive manner. The Society is non-profit.

SouthEast Asia is diverse, young, vibrant and different in some aspects than from other geographies like the North America, UK and the EU. The awareness about User Experience is still growing here. People in SEA typically have larger income gaps, are more Visual and love multimedia. 

The UXSEA Society would organize yearly UX events in different countries across SouthEast Asia to help strengthen User Experience awareness and practice across Businesses, UX professionals and Academia in countries of South East Asia. 

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Transforming the future through UX

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