The Hero's Journey vs the Customer's Journey

How understanding Star Wars can help you plan a better marketing campaign?

The Customer's Journey is a concept that everyone talks about, but what is it really and how does it help you market a product?
By studying the way blockbuster movies like Star Wars are engineered using a carefully-arranged sequence of scenes to elicit an emotional response from the audience, you can structure your campaigns to attract and engage your customers at the right moments too.

Who is this for?

Marketers, clients and anyone who wants to learn how to plan and structure their marketing campaign.
 

About our speaker

Drew Pan is a social media and content strategist who has worked for brands like Carousell, Esso APAC and COMO. Before his foray into marketing, he also did stints in entertainment journalism and visual effects, where he worked on projects like Transformers 3, Battleship and Gon. When he's not busy with his day-job, Drew can be found working late at night developing and writing The Teenage Textbook Returns, an upcoming TV series for Toggle. You can find more of his content marketing advice at medium.com/@drewpan

This event is supported by Employment and Employability Institute (e2i)