Storify your Brand: Discover your Brand Voice

Tue, 21 Jan, 2020, 2:00 PM - 6:00 PM (GMT+8)
PIXEL 10 Central Exchange Green Singapore 138649 (Seminar Room, Level 2)

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When your business speaks, who answers?

When your business speaks, who answers?
Who relates to the purpose that your business serves?
A self-aware business is one that is able to project a clear, resounding message that attracts the customers it wants to serve. This workshop will put you on track to finding this voice.

Workshop Outline

●        Introduction to the analogical framework
●        Take stock of the past, present and future of your brand
●        Connect with your identity, purpose and offering
●        Stake your position in the marketplace
●        Outline your brand persona

Who is this for?

This workshop is thoughtfully designed for business leaders who are brand-builders and evangelists for their organizations. If you are undergoing the challenge of making your brand voice heard above the noise, or if you are seeking fresh vision and new possibilities for your responsibilities in marketing, branding, communication, sales, and/or internal culture-building, this workshop will serve you. To maximise learning, you are encouraged to participate in the processes of discovery and conversation, with a willingness to re-examine what you already know.

About the speakers

This workshop by Animagine will be conducted by Ellery Ng, who will be assisted by Joshua Ngiam and Ho Wei Siong.
Ellery is a certified ontological coach who supports leaders and individuals in making powerful shifts in their lives by working with their linguistic, emotional and physical self-awareness. This expertise overlaps with his work in this workshop in the key domain of narratives - how the stories we tell ourselves affect the results we reap in the world. Ellery brings the element of deep, intrapersonal discovery to clients, helping them to achieve greater resonance and clarity for their brand voices.
Joshua’s current passion for storytelling is the development of an original bilingual transmedia intellectual property. This creation made him the Singapore Representative at the American Film Showcase Storytelling Workshop Competition 2018, where he was voted ‘Best of Show’.
Wei Siong has more than 14 years of experience serving as the lead campaign strategist for national-level marketing campaigns for both government and commercial brands.

Click here to find out more about PIXEL’s Digital Storytelling programmes!

Storify your Brand: Discover your Brand Voice

Event Venue

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