PIXEL UX Toolkit Series: Remote Usability Testing With Regional Users

Wed, 5 Feb, 2020, 3:00 PM - 6:00 PM (GMT+8)
PIXEL 10 Central Exchange Green Singapore 138649 (Seminar Room, Level 2)

Loading tickets
Enter your promotional code: Apply Cancel

image

Building a web-based digital product for regional customers? 
How do your users in these markets interact with your product?
What experience do they get when completing certain tasks?


Usability testing is a key part of the UI/UX process and helps teams discover and address usability issues early. This allows for UI fixes for better, frictionless and more intuitive experiences. Studies have shown how such fine-tuning efforts result in a higher sales conversion.

For products that are used regularly by regional users across multiple countries, conducting usability testing with groups in each location is a necessary part of the process, but can be tedious. However, there are tools today that allow for remote usability testing. Usability tests with regional users can be conducted from right where you are today.

Come and join us at this event to learn how you can conduct remote usability testing for your web-based digital products. As part of the PIXEL UX Toolkit Series, this hands-on, practical session will introduce you to tools that can effectively capture data and insights from potential users from the region.

This event is for Founders/Design-leads in Tech/Media companies developing web-based digital products (both B2B and B2C).

PROGRAMME:

2.45pm – 3.00pm  Registration
3.00pm – 3.10pm  Opening Introduction to PIXEL
3.10pm – 4:00pm  Understanding User Research methods
4.00pm – 4.15pm  Tea Break
4.15pm – 6.00pm  Hands-on with UXArmy


· Designing / setting up a remote test (e.g.: what to test for)
· Conducting a remote test – practical tips (e.g.: type of scenarios, how to write a scenario,    etc)
· Identifying insights by analysing the results

This workshop is co-organised by PIXEL and UXArmy.

About PIXEL
PIXEL is a 25,000 sqf innovation space at One North that provides the Infocomm and Media (ICM) industry with facilities, expertise and programmes to ideate, experiment and build customer-centric digital experiences for the future.

PIXEL has a new Usability Testing Lab for companies to organise usability testing interviews, to gather quantitative and qualitative feedback on the effectiveness, efficiency, and user satisfaction. Do enquire with us on booking the facilities for your use! Click here to find out more about PIXEL’s UI/UX programmes.

About UXArmy

UXArmy is an Asia focussed User Experience (UX) Platform offering a suite of online Usability Testing / UX tools. Headquartered in Singapore with offices in India and Malaysia, UXArmy is committed to transform the User Experience on the Internet.


 

PIXEL UX Toolkit Series: Remote Usability Testing With Regional Users

Event Venue

This event is over. For more information, please contact the organiser