Optimising the Digital User Experience (17 Jan 2020)
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How do users interact with your digital product, and what experience do they get when completing certain tasks? How do we design products for better usability or even more sales conversions?
Usability testing is a necessary and important phase in the UI/UX process. Organising usability testing interviews can help to gather quantitative and qualitative feedback on effectiveness, efficiency, and user satisfaction when completing certain tasks on your product, site, app, etc. Discovering and addressing these usability issues early will result in better user experiences, and studies have shown how these lead to higher sales conversions.
Participants will get to learn about the benefits of usability testing through case studies, how they can structure the research process, conducting interviews, sourcing for interview participants, developing interview questions, etc. Participants will also have some hands-on time to try out eye-tracking hardware and software, and be introduced to commonly used eye tracking metrics such as fixation sequences, gaze points and heat maps.
If you’re from a Tech or Media start-up/SME that’s launching a new web or mobile digital product, or in the process of refreshing your UI/UX, join us at this workshop!
1:45pm – 2:00pm Registration
2:00pm – 2:10pm Opening Introduction to PIXEL
2:10pm – 3:30pm Structuring a usability testing study
3:30pm – 3:45pm Tea Break
3:45pm – 6:00pm Hands-on with Eye Tracking hardware + software, and introduction to commonly used eye tracking metrics
This workshop is facilitated by Objective Experience
Objective Experience is a User Experience, Research and Design company with advanced tools and expertise to capture authentic human behaviour and maximise business outcomes. From ideation to strategy, design to development, Objective Experience helps clients to create products and services that they proud to own and their customers love to use. As part of their research, Objective Experience unpacks, explores, and utilises eye tracking data and other metrics as a means of delivering evidence based findings that drive informed solutions and products.
NEW! Usability Testing Lab at PIXEL
PIXEL has a new Usability Testing Lab for companies to organise usability testing interviews, to gather quantitative and qualitative feedback on the effectiveness, efficiency, and user satisfaction. This workshop will give you insights on conducting your own usability testing interviews. Following which, do enquire with us on booking the facilities for your use!
Click here to find out more about PIXEL’s UI/UX programmes