Optimising Experiences on Mobile through Usability Testing

Wed, 13 Nov, 2019, 2:00 PM - 6:00 PM (GMT+8)
PIXEL 10 Central Exchange Green Singapore 138649 (Seminar Room, Level 2)

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How do users interact with your digital product on mobile? What experiences can be better optimised for better sales conversions?

Statistics have shown that consumers are using mobile more than desktop interfaces and this phenomenon has nudged designers of digital interfaces to develop content and responsive web design based on mobile-first as a priority. This is the same for many enterprises, whether in the retail, logistics or F&B industry, who are increasingly getting their staff to use their tablets and mobile devices to take orders, track and manage inventory, or coordinate internal goods and services.
 
Usability testing is a necessary and important phase in the UI/UX process. Organising usability testing interviews can help to gather quantitative and qualitative feedback on effectiveness, efficiency, and user satisfaction when completing certain tasks on your product, site, app, etc. Discovering and addressing these usability issues early will result in better user experiences, and studies have shown how these lead to higher sales conversions.
 
With a focus on mobile-first products, participants will get to learn about the benefits of usability testing through case studies, how they can structure the research process, conducting interviews, sourcing for interview participants, developing interview questions, etc.

Programme:
1.45pm – 2.00pm    Registration
2.00pm – 2.15pm    Opening Introduction to PIXEL
2.15pm – 4.00pm    User Research, Introduction to Usability Testing, and Usability Testing Hands-On Practice
4.00pm – 4.15pm    Tea Break
4.15pm – 6.00pm    Planning Usability Studies - Design of Participants Screener, Task Scenarios & Success Metrics

This workshop targets participants from a Tech or Media start-up/SME that’s launching a new mobile digital product, or in the process of refreshing your UI/UX. Registration is FREE, but seats are limited. Please complete the registration form and we would notify you if you’re selected to attend this workshop.
 
This workshop is organised by PIXEL and facilitated by UX Consulting
 

NEW! Usability Testing Lab at PIXEL
PIXEL has a new Usability Testing Lab for companies to organise usability testing interviews, to gather quantitative and qualitative feedback on the effectiveness, efficiency, and user satisfaction. This workshop will give you insights on conducting your own usability testing interviews. Following which, do enquire with us on booking the facilities for your use!
Click here to find out more about PIXEL’s UI/UX programmes

Optimising Experiences on Mobile through Usability Testing

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