Gamification: Deepening Customer Engagement by Winning Hearts

Fri, 7 Jun, 2019, 4:00 PM - 6:00 PM (GMT+8)
PIXEL 10 Central Exchange Green, Singapore 138649

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Is your game development studio set-up to win corporate customers? How can games and gamification help deepen customer engagement and win the hearts of customers and employees?
How tech companies can work with game studios to complete the experience? What are the IP considerations for such collaborations?
Join us on 7th June, 4pm at PIXEL for this fireside chat with Agate, Lionfish Studios, Rustbucket Interactive, and IPVL!
More than ever, in a quest for customers, we see business prioritising technology and innovation, to create new value for their customer’s needs.
To retain and attract customers, businesses are also looking at deepening engagements with their customers, at every stage of the customer lifecycle. Engaged customers have a significant impact on a company’s bottom line. According to a study by Gallup, brands that successfully engage their customers realise a 63 percent lower customer attrition, and 55 percent higher share of wallet.
Gamification is a proven and powerful way to influence, motivate and engage customers. Adding elements of gamification into a customer experience strategy can drive deeper program engagement because it taps into human emotion and people’s natural tendencies to socialise, learn, master, compete and achieve.
Join us at this session to learn about:

  • Practical game design techniques and tips, to deepen customer engagement
  • How business challenges can be addressed through gamification
  • How you as a tech business can work with game companies to address business needs.
  • IP considerations when collaborating on projects

3:30pm – 4:00pm:          Registration
4:00pm – 4:10pm:          Introduction to PIXEL
4:10pm – 5:00pm            Panel Discussion: Gamification: Deepening Customer Engagement by Winning Hearts
5:00pm – 5:30pm:             IP Management in Collaboration Projects
5:30pm – 5:40pm:          Customer Engagement Opportunities
5:40pm onwards:            Networking


About Agate

Agate is the largest Indonesian game company. Since 2009, the company has been growing by providing gamification solutions for corporates (B2B) and entertainment games for end users (B2C). For the B2B market, the company is helping more than 100 companies to engage with their customers and employees better with its gamified advertising and gamified learning solution. For the B2C market, the company develops mobile and consumer games that are already played by more than 10 million users. The company developed and released Valthirian Arc: Hero School Stories for PlayStation 4, Nintendo Switch and PC that has been received quite well in Western Europe and North America.


About Lionfish Studios

Lionfish Studios is an interactive digital media company based in Singapore. We specialise in the creation and development of games and other forms of digital media for both consumer and corporate markets. We think of creative and strategic means to provide our clients with tailored solutions necessary to help them meet their objectives.


About Rustbucket

Rustbucket Interactive champions the art of storytelling, from developing engaging interactive play experiences to cultivating a distinctive style of thematic branding.


The Panel session will be facilitated by Alpha Beta Omega. 

Alpha Beta Omega uses a “minimal effort with maximum effect” approach towards developing casual mobile games. Each team member is a gamer; sharpening our understanding of what gamers want.


About IP ValueLab (IPVL)

IP ValueLab is the wholly owned subsidiary of the Intellectual Property Office of Singapore (IPOS), with a mission to help Singaporean companies commercialise their  intangible assets for exponential profits and growth. It delivers intangible asset strategy and management consultancy for businesses to gain a sustainable competitive edge in their innovations and reap maximum returns on investments.

Gamification: Deepening Customer Engagement by Winning Hearts

Event Venue

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