Digital Storytelling: Give your Content a Voice
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Who is this for?
• Marketers, Entrepreneurs, Business Owners
• Anyone who needs some inspiration for social media content
What is this about?
Is your brand or business on Social Media?
Singapore has a high penetration of 79% of social media users, hitting 4.6million, with mobile usage being the highest.
Screen time is evidently higher as the age gets younger. Millennial and Gen Z/ Digital Natives are the major age groups for most time spent online.
As this digital space gets saturated and newsfeed flooded, creative digital storytelling is more important than ever now in order for you to cut through the noise.
Besides being familiar with each platform and its audience, the visual, copywriting and formats of your content can make or break the effort.
Join us to gain insights and ideas on effective storytelling and how your content can have a personality and a voice!
1600 to 1630 hrs – Registration and refreshments
1630 to 1700 hrs – Sharing by Rachel
1700 to 1730 hrs – Q&A
1730 to 1800 hrs - Networking
About The Speaker
Don’t underestimate this petite, youthful lady. A business owner who has been living and breathing advertising & marketing for the past 12 years, not counting prior years of working experience, Rachel has come a long way and has witnessed the penetration of digital media into the Asia Pacific market. Together with her husband, they established OC Group as one of the pioneer agencies in Singapore to hone full in-house digital & integrated marketing expertise and have been in the thick of it as marketing trends evolved over the years.
This year, she has transformed her business and is working on a new startup - Shopavision, which is a live stream shopping media platform. She wants to empower all retail brand owners and B2C marketers with an accessible mean of using new media for marketing and engagement purposes.
A businesswoman, a strategist, a creative and a growth hacker all rolled into one, Rachel is bigger than you think she is. She is one who walks the talk, servicing various clients, from MNCs to startups, by providing strategic consultations and customised end-to-end solutions.
s or not, Rachel has the ability to speak first hand from both business and a marketing perspectives, and to share her knowledge in a comprehensive manner.