Design Thinking for Lifestyle - Creating Digital Service Experiences
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Have you ever walk into the fast food restaurant feeling lost about using the digital kiosk to make orders?
Have you wondered how we can improve the check-out counters at the supermarkets?
When was the last time you were wow by a self-service digital experience?
Digitalisation is on the agenda of every service organisation today yet new technology, and digital applications are often adopted with the solution in mind and a piecemeal manner rather than with the needs of the users in mind. People need solutions that better meet their requirements and more intuition rather than having to learn about the system. Design thinking can help organisations be more customer-centric in what they do in technology and digital-centric solutions.
Join us for an introduction to a half-day introductory session where we will explore how organisations can create a more seamless end-to-end service experience digitally with design thinking.
Who is this for?
- Lifestyle companies based in Singapore (e.g. F&B, Retail and etc.)
- Those in a product development or innovation role, looking to accelerate innovation and digital transformation within your organisation
- Those interested to learn the basics of human-centric design thinking, principles and process
What is this about?
This half day session with ThinkPlace provides a hands-on introduction to the key principles of user centric design, bringing to life the process of identifying innovation areas through user research and crafting customer-centric digital solutions via real-life examples and exercises.
ThinkPlace is a strategic design consultancy with studios in Singapore, Australia, New Zealand and Kenya. They work with clients in the public sector, not-for-profit sector and the private sector to create public value through design thinking.