Design Thinking: Introduction to User Interviews

Who is this for?

- Tech and media organisations based in Singapore
- User companies interested to learn how Design Thinking can be applied to innovation
- Innovation teams who are interested in learning how to structure user research to improve their products or services
 

What is this about?

Design Thinking is widely regarded as a powerful tool for innovation with a focus on the needs of users. Good user research is crucial in this process to gain valuable insights that will inform the design process. In this workshop, participants will learn the fundamentals of user research to guide the design and development of their products or services.
 

Programme

14:00 – 14:30 | Welcome & Introduction to Design Thinking
14:30 – 15:00 | Warm up exercise
15:00 – 15:15 | What are User Interviews and Why They Matter
15:15 – 16:00 | Structuring Interviews
16:00 – 16:15 | Break
16:15 – 17:00 | Synthesising Interviews
17:00 – 17:45 | Practice
17.45 – 18.00 | Q&A
 
This workshop is facilitated by Orcadesign Consultants.
 
Orcadesign Consultants is a forward-thinking innovation and strategy consultancy firm with over 25 years of experience in creating impactful solutions. Adopting a human-centred and dynamic approach towards innovation, we identify consumer trends and understand underlying user needs and motivations, before translating them into meaningful insights to drive product and service design innovation.