Data Storytelling: Using Data To Create Great Content

Programme Agenda

Check-in & Dinner 6:30 – 7:00 pm

Start 7:00 - 8:15 pm

Q&A 8:15 - 8:45 pm

Networking & Check-out 8:45 - 9:00 pm

About the programme

Today, businesses are recording more information than ever about interests, behaviours, and interactions. Beyond that, users are voluntarily sharing information as they search for and consume content— and that is a treasure trove of data! How can we make better content decisions based on the existing data to create engaging content and drive viewership?

Learn from our industry expert on how data and insight can help you understand your audience & inform your content creation strategy for Youtube and social media.

About the speaker

Bold storymaker & strategist. Award winning producer. Passionate to turn digital content to impactful marketing strategies & business development. Diogo Martins leads the Bloomr.sg team, driving Mediacorp & Singaporean content creators into the next lap in social media marketing.