Crafting and Implementing a Digital Customer Experience Plan

Are you implementing a new tech or media platform as part of your digital transformation activities? Join us at this event to learn how you can craft a digital customer experience plan in line with your company’s business strategy. At this half-day workshop, you’ll also get to learn how to implement these design principles through a hands-on session with the relevant tools.

According to Forrester research, Customer Experience is the North Star for digital transformation initiatives. The top three digital transformation drivers for mature businesses involve improving their customers’ experience, increasing the speed of innovation, and improving-time-to market. Customer experience has a direct impact to its success, and the first step to meaningful digital transformation.
 
This workshop will help participants focus on CX/UX (customer experience/user experience) in building your digital strategy, you will learn why customer experience is critical, and how to build an actionable digital customer experience plan for your business success. Participants will also get to learn how to implement this through relevant tools, and new approaches such as applying Artificial Intelligence in Customer Experience.

Programme:

1.45pm – 2:00pm            Registration
2:00pm – 2:15pm           Opening Remarks by PIXEL
2.15pm – 3.40pm            Crafting and Implementing a Digital Customer Experience plan
Digital Thinking, Reviewing corporate strategy, Mapping to a digital customer experience framework, and CX/UX experience considerations.
3.40pm – 4.00pm            Implementation Tools 
Part 1: Artificial Intelligence in Customer Experience
4.00pm – 4.15pm            Tea Break
4.15pm – 5.30pm            Implementation Tools 
Part 2: Creating Digital prototypes – creating clickable wireframes
 

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This workshop is organised by PIXEL, and facilitated by USER Experience Researchers

USER Experience Researchers is a leading IT Solutions firm in Asia Pacific. We provide an entire spectrum of IT services and solutions, including user research, visual and interaction design, IT development and digital marketing. We have an integrated team of user researchers, creative designers, and IT developers, to help your company develop user friendly products.
 
Click here to find out more about PIXEL’s UI/UX programmes!