Brand Storytelling: Big Brand Secrets To Creating Cult Brands
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What is a cult brand? How do they attract legions of fans? Why do they command higher valuations, premium prices and undying customer loyalty?
Catch a glimpse into the methodologies and frameworks that big brands use to differentiate themselves from the rest. More importantly, how do you apply these exact same strategies in your business to take it to the next level.
Who is this for?
- Start-up founders and co-founders who wish to inspire their team, get clarity on what they stand for and launch their company/product/service
- SMEs who wish to learn how to differentiate themselves from the competition, increase their profit margin and compete internationally
- Marketers who aspire to create cult brands
- Anyone looking to start their own business or launch a product / service
Award-winning Creative Director Serene has been empowering big brands including McDonald's, Google, BMW, Coca-Cola and Standard Chartered since 1999. She is also an entrepreneur who understands the bottom line. Combining insights from both the creative and business worlds, she empowers companies with actionable steps on how to step up from marketing to branding, from pushy sales to attractive offers and in the process transform the marketing department from a cost centre to a profit centre.
Programme Agenda16.00 – 16.30 Registration and Refreshments
16.30 – 17.15 Sharing by Serene
17.15 – 17.30 Q&A
17.30 – 18.00 Networking
Click here to find out more about PIXEL’s Digital Storytelling programmes