Webinar 2: Technology Tools for Consumer Insights in the Southeast Asian Market

Fri, Apr 9, 2021 2:00 PM (GMT+8)
Virtual - Zoom Webinar Platform
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ABOUT THE WEBINAR
Webinar 2: Technology Tools for Consumer Insights in the Southeast Asian Market
As of 2020, Southeast Asia boasts a combined GDP of US$3 trillion (~S$3.99 trillion), which will continue to grow at a rate of 5.5% in 2021. With a total population of 650 million people and a growing middle-class population, the region holds significant potential for consumer businesses looking to capture opportunities in the region.

To achieve better brand recall in an increasingly competitive Southeast Asia, businesses must be equipped with sound and data-driven marketing strategies. The key lies in consumer insights, which enable businesses to understand customer behaviour and motivations through a data-driven approach, and tailor their marketing strategies accordingly.

Join us for this webinar series to develop a deeper appreciation and understanding of consumer insights, and learn how you can apply them in your business. Learn more about the key consumer trends and how you can prepare your market entry strategies to tap the vast potential of the region.

Webinar highlights:
  • Get an introduction to consumer insights gathering by technology solutions providers: the tools available for your business, as well as the different types of consumer insights each tool can generate
  • Gain valuable insights into the Indonesian market and its major consumer trends
  • Pick up tips from solution providers on how your business can capitalise on relevant tools to capture consumer insights*
  • Engage in 1-to-1 conversations with market experts on how your business can leverage your strength to capture opportunities in Southeast Asia**

*Attendees may sign-up via the online registration form (GEVME). Limited slots are available on a first-come-first-serve basis.

** Attendees may sign-up via the online registration form, and should also indicate a brief description on topics of interest to be discussed with market experts. Limited slots are available on a first-come-first-serve basis. Conversations will be held on a separate date and timing, to be confirmed individually.

PROGRAMME
14:00 - 14:05Welcome AddressEnterprise Singapore
14:05 - 14:35Gathering Consumer Insights: Tools and Solutions, Part 1
[by Circus Social]
• Mr Marcus Wong, Senior Business Development Manager, Circus Social
• Ms Kei Obusan, Senior Data & Insights Manager, Circus Social
14:35 - 15:05

Gathering Consumer Insights: Tools and Solutions, Part 2
[by SoMin.ai]

Mr Marlo Ongpin, Head of Product, SoMin.ai

15:05 - 15:40Indonesia as a consumer market
• Mr Irwin Hankins, Group Founder & Regional Consulting Lead, The Research Pacific Group
• Ms Nelly Lakoe, Indonesia Country Lead, The Research Pacific Group
15:40 - 16:15Breakout: Meet the Expert – group sessions  

*Conversations with the experts will be 30 minutes, conducted separately and concurrently for each partner.
Experts from:
• Circus Social
• SoMin.ai


 FOR INFORMATION
To ensure a smooth webinar experience, kindly note the following
  • Read the Pre-Session Admin Instructions before joining the session
  • Ensure the app/ desktop client has been updated to the latest version
  • Login using your registered email account
  • Avoid logging in using multiple devices
  • Use an ear piece with an in-built microphone to enable live communication features during the session
  • Access via
    • Zoom App *Preferred*: Download and install "Zoom Cloud Meetings" from Google Playstore or Apple App Store on your mobile device
    • Zoom Desktop Client: Head to Zoom.us/join and install the Desktop Client
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This event is over. For more information, please contact the organiser