Brand Storytelling: Winning customers with authenticity
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What is this about?Cutting through the crowded marketplace to reach your target customer has never been easy, and it has become harder now during the current pandemic times when every other business is shouting about how they are better and add more value. Our workshop will go back to basics and focus on how authenticity is the way forward if you want loyal and engaged customers.
By staying transparent in your communications and being genuine in your stories, brands can build strong, lasting relationships with customers. The best thing about authentic brand storytelling is that you don’t have to cook up anything or require a copywriting team to conjure word magic.
During the 1.5-hour session, we will explore what a brand is, why you need to embark on brand storytelling, how to craft authentic messages, and how to effectively reach your target customers.
Who is it for?The session is targeted at business leaders who recognise the power of their brand in reaching out to new customers and converting them into fans. If you want to help your marketing efforts get better results, join us to explore how you can create authentic messages to better resonate with customers.
About the Speaker:
Kae Fong is founder of Binomial, an innovation and creative consultancy. He works with organisations to help them combine the agility of startups with the execution excellence of corporates, so they can identify new growth areas, prioritise plans, and better organise themselves to implement those plans. Kae Fong also has two decades of corporate and product branding in the region.
Click here to find out more about PIXEL’s Digital Storytelling programmes!