Digital Storytelling: Crafting your strategy
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What is this about?After identifying your business model, your brand and your target audience(s), it is time to get down to planning the concrete actions that will build your brand awareness and, ultimately, sales. This workshop teaches you how to build a strategy for all your online storytelling.
Who is this for?• Your business is already up and running
• You have established a business model
• You have identified what brand you want to be
• You have identified your target audience
• You have problems building a plan for all your online efforts
• You have problems prioritizing tasks
• Marketing activities are often done in the last minute
If you check all the points above, then this workshop is for you!
About the Speakers:Rigmor is co-founder and marketing strategist at Lime Agency. With over 22 years of experience in marketing, consulting and business management, she has built marketing strategies and brands for over 70 social enterprises and start-ups over the past 5 years. She has worked with global brands represented on all continents of the world.
Hui Ting is a graphic designer with 9 years of experience. She directed the look and feel of branding, marketing and design projects for over 130 brands for the past 5 years at Lime Agency. She has won awards at the Singapore Packaging Star Awards (first prize) and Crowbar Awards (bronze).
Click here to find out more about PIXEL’s Digital Storytelling programmes!